Shopper Marketing may consist of print marketing pieces such as in-store shelf blades, simple wobbler, direct mail, brochures, product catalogues, posters and digital brochures. I am super comfortable making my own dielines and simpel direct mail structures. I know my Pantone colours and also mixing my own colours.
This was the winning pitch originally and it has been transformed into a giant wall execution for large stores and a few POS elements for small stores: such as floor displays, case cards and wobblers. This campaign is parallel to Pepsi, that is the official drinks for the Football Game and it was executed in January - February 2020.
Back to school will be more fun when you get your thirst quench with Peace Tea.
A spring cleaning program by Henkel that includes in-store POS and receipt uploads by mobile and desktop site.
Our team developed a simple necktag to promote the new promotion for Snuggle that includes an instant rebate program. I explored and created various necktag dieline options.
A wall take-over featuring all the product line up and new scent for Lady Speed Stick (Colgate-Palmolive Canada).
As a special promotion, we created a brochure for the Time of your life Lottery in 2015.
To launch the new allergy relief, GSK’s Flonase created a in-store program and XM. This brochure with a special dieline is the take away during the XM program in malls all over Canada.
Alcon is the maker of Dailies® Total1, Dailies® and Air Optix® contact lenses. This time, they want to promote the use of Multi-focal contact lenses to their aging consumer. Rather than using a multi-focal reading glasses, Alcon offers variety of multi-focal contact-lenses. With this program, new users can get rebates when buying products in multiples.
The highlight of my career at 6 Degrees was when I became the Design Lead for Tim Horton’s Coffee packaging portfolio for the Canadian and U.S. markets. With the support of our studio director and partners, I helped to assemble and train a small but mighty new packaging production team at 6 Degrees. The hard work of our new team paid off - with around 250 SKUs in the portfolio (for both the Canadian and U.S. markets), the Tim Hortons’ Packaging Portfolio recently won Best in Class and Proudly Canadian Awards from PAC awards in June 2021.
New PRESS’D Gummy concept for Twizzler’s Gummies.
Lorna Vanderhaeghe is the leading hormone supplements for women in Canada. Acquired by Jamieson Laboratories Canada, the assignment was to refresh just the label design originally. Along the process, I ended up creating the new brand identity for Smart Solutions, the new name for Lorna Vanderhaeghe. March 2020.
I have been assigned to design the holiday boxes for Schick Razor brands for both US and Canada markets since 2016. Over the years, they still retain the designs with minor tweak as they are doing so well in both countries.
Over the last 20 years, i have worked on numerous brands, corporate identity and simple logo projects. I have to admit that not all projects are created equal, but these are some of my favourites.
A campaign for Tree Canada and Majesta Tissues.
An identity made for a good friend of mine who owns a trading place with her two best friends. A trading place for mainly women, to share items, trade goods and also love.
This program identity was developed for Alcon, the maker of new multi-focal contact lenses. This program is a rebate program when new users buy contact lenses in bulk.
Working with various packaging brands enables me to extend a similar approach when it comes to creating display graphics in store. At store level, displays are meant to be the vessel that carries the brand and should be eye-catching and standing out.
Koena is a new probiotic product from Sandoz. They just launch in Spring 2018 and these are the final in-store displays for all over Canada.
Glad pallet display to promote the fun Disney character packaging.
Two concepts for Glad Back to School program.
Relaunching program to introduce the new packaging design with a bonus Skintimate shave prep.
Creating a spring display for Schick Razor mix brands.
Creating new display graphic for the new tagline: FREE TO BE YOU.
BRITA's ME TO WE program - to give clean water to some neighbourhood in Kenya. Includes the creation of the special display design and product sticker.
Playtex Baby's annual program with Babies R Us with a contest to win prize money and Playtex products.
Promoting 'Breathe better' with Otrivin with a joint promo program with Just For Laughs.
Various print advertisements and campaign done for newspaper, magazine and fsi.
Nutella is promoting its multi-tools and launched it with a breakfast recipe for many publications during the holiday seasons 2018.
To support the big lottery, Heart and Stroke Lottery launched in the Metro Toronto in May 2015. In the next couple of months I was busy with the rest of the print ads in many other publications such as Chatelaine, Globe and Mail.
Some of these creative pitches did not go through for numerous good reasons (budgeting and tactical issues). I cherished all the work done and to me they all have their merits.
Part of a whole WOW piece program for all of the Bimbo (previously Canada Bread) in-store program.
